Steps For Successful Social Media Marketing

 #5: Measure Results

You have written goals and objectives, right? [if you don't you need to fix that RIGHT NOW!]  That means you should be able to MEASURE your success.

Remember, what you measure will tie into the goals and objectives of your Social Media Strategy.

Let's take the four commonly used objectives:

Improve brand presence across social channels-The measurement goal here is an increase in the number of number of fans "Likes" on Facebook, followers on Twitter, followers on LinkedIn, number of comments and responses, and so on.

Develop relationships for future partnership opportunities-This goal is to keep track of those with whom you've connected.  For example, if you met a potential networking partner, include that person into your digital Rolodex.  If a vendor contacts you through your blog, capture that lead and take note.

Increase traffic to your website-Keep track of visitors to your website who come from each of your social media sites.  If you're promoting an event using social media, consider using a unique code to track the campaign.

Increase your conversion rate-The goal here is to convert the number of followers you associate with into clients and business. Capturing leads from your Social Media Marketing is a must. You need to develop a system to capture your web visitors and social media contacts. BUT you need to do this in an un- aggressive "non-pushy" manner. It is a grey line and balancing act. Doing this will possibly get you positive mentions while taking some negative mentions.  Has the ratio of positive to negative comments improved?  With the good comes the bad in social media. Get used to it!

Measuring social media is a never-ending debate. What objectives are you measuring for? How are you measuring? When it comes to measuring social media, it takes a multitude of metrics as well as trending reports to get a sense of what is working and what to improve. But the bottom line is that most people prefer to do business with FRIENDS instead of strangers and are you easy to find when their time to buy comes!

Ed and Barbara Heiser/ The Heiser Team

480-830-8030 Office